Content optimization is the most valuable part of a website. Particularly it is important for landing pages. Through content optimization, you are providing necessary information that search engines will use to catch what your content and your intention. As a Digital Marketing & SEO expert provide you key elements for good SEO content, just following…
Actionable Parts for Content optimization
Optimizing Title Tags:
Title tags are such a tag that is used for showing the title of a website. It is used in the three key places of a website. These places are SERPs (search engine result pages), web browsers and social networks.
Title character limits should have 50 to 60 characters whereas; Google recommends 70 characters at best. If we calculated the title in pixel then, it limits should within 460 pixels. Pixel limitation is very much essential for the purpose of an ellipse. Ellipse is such a terminology when a title is being too long then it doesn’t show the SERP. Partially showing of a title is boring and not good looking to the viewers. Another important task for content optimization is that your focus keyword should have placed in the title. Best practice for generating a good title: Primary keyword –Secondary Keyword | Brand Name.
Obviously, a title should be meaningful and unique, not to be copied from other sites. Also, have to avoid the keyword stuffing. Otherwise, it will impact a negative result on your site. For different pages, a title should have different. Always try to use the separator to do it search engine friendly. Pipeline (|) or, colon (:) could be used. There is two version of a title. One is for the post and another is for SEO that will show in the SERPs (Search Engine Result Pages). Though there are some tools to help you to generate a title the best one will comes from your brain. Because it is not possible to generate an idea like as the human. But a tool can help you only. There are many more tools available in the online. Just you search on google “Title generator tools”. You can calculate your title pixels from different online tools. After all, your title has to be eye-catching.
Meta descriptions :
Meta descriptions are most important for content optimization, It is basically used in SERPs. Though this information doesn’t give you extra rank value it will increase your audience. First of all, the audience makes a decision which sites he/she will visit through this information from the SERPs. So, you have to place your focus keyword into this section to attract the visitors. Try to use a simple and easy format for generating Meta descriptions. Google recommends 120-160 characters for this. As like title tags, try to avoid keyword stuffing and make it unique. Also have to think your customer problems and you have to give a proper possible solution within a few word in Meta descriptions section. This will increase the visitors.
Meta keywords are somewhat same like as to Meta description. But there is a little bit different. Though it doesn’t impact on ranking in the long run it will help to prompt your site. In this section, you have to place to the relevant keyword excepting the focus keyword.
Uniform Resource Locator (URLs):
Uniform Resource Locator (URL), more commonly known as “web address” is a minor ranking factor for the search engine. A URL has to be straightforward, meaningful and also, have to be relevant according to your keyword. URL has to be shorter than 2083 characters. A well-crafted URL helps both the page viewers as well as a search engine to provide a good ranking. URLs are always used in the lowercase letter. More importantly, your target keyword has to use here. Avoid stopping words in an URL because Google doesn’t give any rank for this.
Heading Tags optimization:
Another important part of a good SEO content optimization is using heading tags. Though it is used in HTML codes basically, it has an importance here. There are six heading tags. This is-
- Heading one (H1): Heading one is the most important tag that is written as <h1>……</h1>. Generally, h1 is used in the title of the content. It is used once in the post.
- Heading two (H2): Heading two (h2) is written as <h2>……</h2> in HTML. It is also an important tag. It could be used more than once. Actually, it’s depending on importance.
- Heading three (H3): Heading three (h3) is also used to focus the less important area rather than heading two.
H4, H5, H6 are not so needed to use.
Internal Link/External link:
The internal link is very much valuable to rank your site. Actually internal link refers to the link to different pages of our sites. So, the link between your site pages is the internal link. In your page, there may be different articles. If you create an internal link between them according to relevancy, then it will be helpful to the visitors. Google also prioritize this.
The external link is the link to your Web pages and another website pages. However, to create an internal/external link you have to anchor texting. Anchor text is the visible character whereas; clickable text is in the hyperlink. Visible characters show by blue color with the underline. For example,
<a href=”http://example.com”>Local SEO expert </a>
Please don’t make that mistake for creating SEO content with warmth energy and emotion. What other content optimizations and image optimization tips do you have that you’d like to share?
I still think to say that “if you build your SEO content optimization knowledge, they will come success easily. Optimizing your SEO content should be a good start. Liked and share this post and Follow me on Social Media.